Over the weekend, Ellie Goulding became the first music artist to perform at the AIG Women’s Open.
The chart-topping singer, who earlier this year released her fifth album, ‘Higher Than Heaven‘, headlined Saturday night at the golfing event as she paved the way for a new era of the Championship’s annual offering.
Following a support slot by singer-songwriter Pixey, Goulding delivered hits including Love Me Like You Do, I Need Your Love and Burn, along with her recent No. 1 single, Miracle with Calvin Harris.
Speaking ahead of her performance, she said: “I’m honoured to be the first music artist to perform at the AIG Women’s Open. The elevation of women’s sport is something I’m a huge champion of, so I can’t wait to be surrounded by inspiring women.”
Of the event, which also included panel discussions and activities including VR experiences, Martin Slumbers, CEO of The R&A, added: “We and our valued partners in AIG have been clear that our ambition is to elevate the AIG Women’s Open as a world-class sporting event.
“We have made important strides in recent years to enhance prize money, Championship venues and facilities for the benefit of the world’s best women’s golfers, but we also see the spectator experience as crucial to increasing the appeal of the Championship and encouraging more fans to attend.”
