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Keisha Buchanan regains Sugababes name

Connor Gotto by Connor Gotto
August 9, 2020
in News
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Keisha Buchanan has won the rights back to the Sugababes name.

The singer formed the group back in the late ’90s but, after bandmates Siobhan Donaghy and Mutya Buena left, she was joined by new bandmates Heidi Range and Amelle Berrabah, and went on to release multiple hit albums.

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Eventually, in 2009, the star was ousted and replaced by Eurovision star Jade Ewen, who finished in 7th place for the UK. However, according to TheGrapeJuice.net, after that incarnation split in 2011 and Keisha fought for the rights, she finally won back the name.

According to the screenshots shared on Instagram, a 10 year renewal of the Sugababes trademark was granted back in May this year.

View this post on Instagram

EUIPO- Crown have been granted only specific classes of the Sugababes trademark on their application renewal. Some summary screen grabs here but look into the website for more details. The girls can use the name so there's nothing to worry about here. #sugababes #crown #trademark #euipo #clause #royalties #assests #ownership #application #status #revocation #thename #mutyakeishasiobhan #mutyabuena #keishabuchanan #siobhandonaghy #mks #sacredthree #sacredthreellp #og3 #onetouch #overload #situation #overload20 #ukgov

A post shared by Sugababies (@sugababiesmedia) on May 11, 2020 at 9:53am PDT

It comes after Keisha reunited with Siobhan and Mutya back in 2014 for the single Flatline, under the moniker MKS.

They went on to record more original material, but none of the tracks were ever released. One, Love In Stereo, was given to Bananarama, for their 2019 album In Stereo.

The trio released a cover of the garage classic Flowers last year under the Sugababes moniker.

Tags: Sugababes
Connor Gotto

Connor Gotto

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