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will.i.am calls Britney Spears an ‘ideation machine’: ‘The moment she goes to a studio and focuses on a record, you know it’s going to be earth shattering’

Connor Gotto by Connor Gotto
October 10, 2023
in News
will i am Britney Spears Scream & Shout
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will.i.am expects Britney Spears is sitting on a host of unreleased material after his experience of working with her on Mind Your Business. 

The latest single from the Black Eyed Peas star and the Toxic hitmaker is the follow-up to 2012’s Scream & Shout and soared to the top of the global iTunes chart upon its release. 

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Speaking to TMZ, the rapper discussed the collaboration, revealing: “I can tell you from this experience, the fine-tuning of ‘Mind Your Business’, she sent over some ideas, like ‘Hey, put this on it’, and then I’m like ‘Yo Britney, this idea that you just gave right there is actually a new song and this is freakin’ crazy!’”

Calling Britney an “ideation machine”, the Boom Boom Pow hitmaker went on to suggest the pop superstar has a wealth of unreleased material.

“She had ideas and an idea factory. I can only imagine that Britney is sitting on a plethora of songs that she has done with different producers. I am pretty sure that her and Pharrell have stuff that is unreleased,” he said. “No artist that is that prolific, that is an ideation machine, doesn’t have a plethora of stuff.”

On the impact she continues to have when releasing new material, will.i.am continued: “The moment she goes to a studio and focuses on a record, you know it’s going to be earth shattering. It’s going to be earth shattering because there is not that many people that have been through what she has been through that are going to help folks who are in similar situations.

“Maybe she’s going to want to dig in the past or maybe, just maybe she would want to start fresh but whatever it is, it is going to be amazing. I know it.”

Tags: Britney Spearswill.i.am
Connor Gotto

Connor Gotto

Founder and editor of RETROPOP. Self-proclaimed pop aficionado. Usually seen with a wine in hand.

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