S Club are the new face of Waitrose’s No. 1 range.
The Don’t Stop Movin’ group – starring Jo O’Meara, Rachel Stevens, Jon Lee, Tina Barrett and Bradley McIntosh – fronts a new commercial for the retailer, featuring a new Jax Jones remix of their hit single You’re My Number One.
It sees the reunited five-piece enjoying an after hours trip in the grocer’s John Barnes store on Finchley Road, London, before enjoying a No.1 range feast and leaving with Waitrose bags full of goodies.
Waitrose customer director Nathan Ansell said: “We really wanted to Reach (for the stars) with this campaign while also highlighting the very best that Waitrose has to offer in our No.1 range, with exceptional new flavours and the very best in quality and taste.
“We can’t wait to see what customers think about the new track and we look forward to seeing fans and our partners trying out the dance routine for themselves!”
