Usher will headline the 2024 Super Bowl Halftime Show presented by Apple Music.
Set to take place during the game on February 11, 2024, the hitmaker will take the stage at Allegiant Stadium in Las Vegas, marking the first time the game will take place in that city.
“It’s an honour of a lifetime to finally check a Super Bowl performance off my bucket list,” says the Yeah! hitmaker. “I can’t wait to bring the world a show unlike anything else they’ve seen from me before.
“Thank you to the fans and everyone who made this opportunity happen. I’ll see you real soon.”
Throughout his career, Usher has amassed nine US No. 1 hits including collaborations with Ludacris, Alicia Keys and will.i.am, prompting speculation that some may appear as guests during his set.
Speaking about the booking, Seth Dudowsky, head of music for the NFL, adds: “Usher is an icon whose music has left an indelible mark on the cultural landscape throughout his career, we couldn’t be more excited to have him headline this year’s Apple Music Super Bowl Halftime Show.
“We look forward to working with Usher, Roc Nation and Apple Music to bring fans another Halftime Show for the history books.”
JAY-Z continues: “Usher is the ultimate artist and showman. Ever since his debut at the age of 15, he’s been charting his own unique course.
“Beyond his flawless singing and exceptional choreography, Usher bares his soul. His remarkable journey has propelled him to one of the grandest stages in the world. I can’t wait to see the magic.”
This year will mark the fifth year of the partnership between the NFL and Roc Nation to produce the Halftime Show, and the second year that the halftime show will be presented by Apple Music, after a decade of Pepsi sponsorship.
Last year, they delivered the most-watched halftime show of all time with Rihanna headlining, and Apple’s vp of Apple Music, Apple TV+, sports and Beats Oliver Schusser offers: “The Apple Music Super Bowl Halftime Show is one of the most highly anticipated music events of the year and we’re excited to bring this legendary show to fans all over the world in Spatial Audio, along with tons of exclusive videos, interviews, playlists and so much more across Apple Music.
“We are so proud of what we were able to accomplish together with the NFL and Roc Nation last year and now with the insanely talented Usher set to take the stage we’re looking forward to another incredible Halftime Show from one of the world’s all-time greatest performers.”
The show will be produced by DPS, with executive producers Roc Nation and Jesse Collins, and directed by Hamish Hamilton.
