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Sonia embodies Madonna for new Greatest Hits Radio ‘Icons Reimagined’ campaign

Connor Gotto by Connor Gotto
July 28, 2022
in News
Sonia embodies Madonna for new Greatest Hits Radio ‘Icons Reimagined’ campaign
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Sonia is among the stars who have been made over as their musical inspirations as part of Greatest Hits Radio’s bid to find the most popular song from the ’70s, ’80s and ’90s.

The Listen to Your Heart hitmaker recreates Madonna’s conical bra outfit, originally created by French fashion designer Jean Paul Gaultier, and worn throughout her 1990 ‘Blonde Ambition’ World Tour.

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She’s one of a handful of pop icons, including T’Pau singer Carol Decker, Coleen Nolan and Sinitta, who have taken part in the campaign.

China In Your Hand star Carol is pictured as Cyndi Lauper while Coleen throws a curveball as country icon Dolly Parton. Meanwhile, Sinitta stuns as Grace Jones.

Simon Webb/Greatest Hits Radio

She says: “Grace Jones’ music means everything to me because she was the edgy, cool heartbeat of the 80’s. She was just completely brave, original and wild. I hope people see this imagery and remember Grace’s music and vote for her.”

The campaign, in which the public will vote for their favourite songs, comes as Greatest Hits Radio replaces Absolute Radio on 105.8FM London.

And host Jenny Powell, who transformed into Cher for the shoot, adds: “By reinventing ourselves as music’s biggest stars of the ’70s, ’80s and ’90s, we want to inspire the public to join us in voting for their favourite iconic track from that era.

“Transforming into Cher has made me feel liberated and free-spirited, she’s such a strong and empowering woman. Every single song of hers is a classic and her ‘don’t care’ attitude has always been an inspiration to me.”

Greatest Hits Radio will count down the Top 500 songs from 70s, 80s and 90s on May 31 with the winner revealed on June 4. Listeners can vote for their favourite song here.

Connor Gotto

Connor Gotto

Founder and editor of RETROPOP. Self-proclaimed pop aficionado. Usually seen with a wine in hand.

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