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Rick Astley unveils animated video for classic hit ‘Never Gonna Give You Up’

Connor Gotto by Connor Gotto
July 28, 2022
in News
Rick Astley - Never Gonna Give You Up (Official Animated Video)

YouTube | Rick Astley

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Rick Astley has released a new animated music video for his 1987 hit single Never Gonna Give You Up. 

The track was the first to be issued from his debut LP ‘Whenever You Need Somebody’ and topped the charts on both sides of the Atlantic. 

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Alongside the 35th anniversary deluxe edition of the album, Rick debuted the new clip, saying: “Last year we had the idea for a frame by frame animated remake of Never Gonna Give You Up! 

“After a lot of hard work, it’s finally ready & I love it!”

Looking back on his time at The Hit Factory, Rick tells the June 2022 issue of Retro Pop how working with Mike Stock, Matt Aitken and Pete Waterman helped him flourish into the star we see today. 

Recalling signing on with Pete on a Youth Opportunities Programme, Rick smiles: “It worked out really well, because I got to do an apprenticeship. 

“I got to sit in, go and get the sandwiches, make the tea, reset the desk every morning, like all the other kids did,” he notes. “But I’m doing it for producers and engineers, and we’re making No. 1 records.

“I was dual. I was an artist one minute, and the next minute it was like, ‘Go and get the tea, Rick. Go and put the kettle on, will ya?’ 

“So, I sort of snuck into areas that gave me an apprenticeship you couldn’t possibly have had. All the other artists weren’t around to see that.”

Read the full retrospective in the June 2022 edition of Retro Pop, out now. Order yours or subscribe via our Online Store or use our Store Finder to locate your nearest stockist.

Tags: Rick Astley
Connor Gotto

Connor Gotto

Founder and editor of RETROPOP. Self-proclaimed pop aficionado. Usually seen with a wine in hand.

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