James Arthur is back with his brand new single, Blindside.
The track serves as the follow-up to Arthur’s previous release, A Year Ago, and is expected to feature on his forthcoming fifth album, which he’s working on now.
“Blindside is a song I’ve wanted to write for years, about falling in love with the right person at the wrong time,” says the hitmaker. “It’s an energetic song with a sad lyric and it really suited this new rawer style I was after.”
Alongside the single, a music video sees James watching a film at a drive in cinema before driving along a road, singing his song.
“Blindside is such a raw and emotional track, and when James and I spoke about how it came to be written, and the meaning behind the lyrics, I immediately knew we had to capture some epic performances from him, carrying on with the Americana feel of our previous video for A Year Ago,” explains director Tim Mattia.
“We tied in a series of dramatic and emotional narrative scenes, showing the sudden loss of love in relationships, and a scene in which James gets literally more and more bloodied and bruised as the song progresses – the physical embodiment of his emotional pain.”
Listen to Blindside and watch its official music video below.