The 2024 Eurovision Song Contest – and all future editions of the show going forward – will keep the slogan ‘United By Music’.
The phrase, which was first used when the United Kingdom hosted this year’s Contest in Liverpool on behalf of Ukraine, will once again be used in Malmö, Sweden next spring, as Eurovision continues to celebrate the power of music.
A different slogan had been used at the event every year since 2002, except in 2009 when no slogan accompanied the Contest.
Martin Österdahl, the Executive Supervisor of the Eurovision Song Contest, said: “The Eurovision Song Contest is more than just a song competition; it’s a celebration of the power of music to bring people together. After over 20 years of using different slogans, and as we approach our 70th anniversary, we feel we have found one that truly encapsulates our brand.
“By establishing a permanent slogan, we will have consistency in our message that music unites us all. It’s the perfect slogan to underline our values of inclusivity, equality, universality and celebrating diversity through music.
“As the popularity of the Eurovision Song Contest continues to grow around the world, we believe using the same slogan annually will help our brand become even stronger. ”
Ebba Adielsson, Executive Producer of the 2024 Eurovision Song Contest for SVT added: “After Loreen’s win in Liverpool last spring, the whole machinery for the Eurovision Song Contest 2024 kicked into action and pretty soon the discussion about the slogan arose. We quickly realised that the great slogan chosen by the BBC says exactly what this competition is about, uniting in music, and we saw no reason to change something that sums up the foundation of the entire event so well.
“It’s great that the EBU has also decided that this is the slogan that will be used by all host broadcasters from now on. Right now, we are in the middle of the process of producing the artwork to match the slogan, which will be revealed soon.”
The artwork accompanying the slogan for the 2024 Eurovision Song Contest – the 68th overall – will be released in the coming months.