International pop star Conor Maynard has shared his new single Storage.
Lifted from his forthcoming project, ‘+11 Hours’, the heartbreak ballad sees the singer-songwriter deal with memories of a relationship that’s fallen apart.
“Storage is about having the capacity to contain various, irrelevant but ultimately incredible, personal and beautiful memories when you’re in a relationship,” he explains. “Once that ends, your brain holds all of the information and fixates on those tiny little things that didn’t really make a difference at the time, but now all they do is consume your so-called ‘storage’ of your brain.
“Just as an iPhone would ‘run out of storage’ when keeping meaningless little pictures over the years, the concept is the same for one’s brain.”
Listen to Storage below.
Due June 9, ‘+11 Hours’ marks a creative turning point for the star, as he lets the abundant skills of his youth blossom and steer him into new directions of artistry and creativity.
The project was inspired by a difficult breakup he went through late last year with a girl from Sydney, Australia – where the time zone is +11 hours from the UK.
