Coldplay explore the “alienation” they felt during the Covid-19 pandemic in the music video for their latest single Higher Power.
The group dropped the track as the lead single from their upcoming ninth studio album last month and have since released an official music video directed by Dave Meyers.
The clip is set on the planet of Kaotica, which is “populated by robot dogs, giant holograms and a street-gang of dancing aliens.” performed by Seoul’s Ambiguous Dance Company.
And according to the director, the clip is “a metaphor for how, right now, we all feel alienated, far removed from our world, almost like we’re on an alien planet.
“And ultimately we find love in the streets and that euphoria shoots us off into the stratosphere of our own energy and higher power.”
It’s the latest move in a futuristic campaign from Chris Martin and co., who premiered the track in space via live link to astronauts on the International Space Station.
The Yellow group called on French ESA astronaut Thomas Pesquet to debut the track, with Chris and band members Guy Berryman, Jonny Buckland and Will Champion all dialling in for the big moment.
Speaking during a live video chat before a performance of the ’80s inspired track, featuring alien-inspired CGI choreography and visual effects, Chris said: “We sent you some music because right now we aren’t able to play for anybody on Earth so we thought we’d just play for you.”
It was recently reported that Coldplay’s new album is imminent, after the band trademarked the phrase ‘Music Of The Spheres’ and officially applied to use the name on music, merchandise, and more.
The speculative title was also printed in a book accompanying the vinyl version of Coldplay’s 2019 album ‘Everyday Life’, along with “Coldplay, coming soon” in small print.
