Alison Goldfrapp has released a fresh taster from her highly anticipated debut solo album, ‘The Love Invention’.
NeverStop serves as the follow-up to recently-released lead track So Hard So Hot and offers second flavour of the synth pop icon’s latest project.
Of the single, she says: “NeverStop is about always feeling the wonder. Committing to connect with each other, nature and our surroundings while trying to navigate through the contradictions and complexities of life.”
It’s accompanied by a kaleidoscopic video vignette, directed in collaboration with Mat Maitland, that has been treated with a range of AI techniques to create extreme fluctuations on a spectrum that glides towards radical fantasy, the result is a mythical world that is both powerful and fragile, according to a press release.
Listen to Never Stop below.
Executively produced and co-written by Alison, the new album – the first solo release from the Goldfrapp star – is billed as “an intoxicating showcase of the disco and house influences that have always been at the heart of her musical DNA”.
Also included on the LP are Digging Deeper Now and Fever, which have been released in remix form courtesy of Claptone and Paul Woolford.
Both versions are included on the digital version of the album, alongside Alison’s own version of her Röyksopp collaboration Impossible.
‘The Love Invention’ is out May 12 via Skint and available to pre-order now.
