Alison Goldfrapp is back with the title track from her debut solo album.
Due next Friday, May 12, ‘The Love Invention’ is the first LP from the synth pop star and its namesake song offers another preview of what’s to come.
“I was inspired by the idea of a machine or pill that gives you a feeling of complete euphoria,” she says of the track. It’s also inspired by the quick-fix self-improvement culture you particularly find on social media that I find slightly humorous. I’m slightly cynical of it but fascinated by it as well.”
Love Invention – which is accompanied by a video vignette that utilises AI techniques – follows previous releases So Hard So Hot and NeverStop, both of which are available digitally.
Listen to Love Invention below.
Executively produced and co-written by Alison, the new album – the first solo release from the Goldfrapp star – is billed as “an intoxicating showcase of the disco and house influences that have always been at the heart of her musical DNA”.
Also included on the LP are Digging Deeper Now and Fever, which have been released in remix form courtesy of Claptone and Paul Woolford.
Both versions are included on the digital version of the album, alongside Alison’s own version of her Röyksopp collaboration Impossible.
‘The Love Invention’ is out May 12 via Skint and available to pre-order now.
