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Alison Goldfrapp announces debut solo album The Love Invention, releases lead track So Hard So Hot

Connor Gotto by Connor Gotto
March 16, 2023
in News
Alison Goldfrapp Credit Mat Maitland (1)

Mat Maitland

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Alison Goldfrapp has announced details of her forthcoming debut solo LP ‘The Love Invention’, due this spring. 

Executively produced and co-written by Alison, the new album – the first solo release from the Goldfrapp star – is billed as “an intoxicating showcase of the disco and house influences that have always been at the heart of her musical DNA”.

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Clocking in at 11 tracks, it’s preceded by the single So Hard So Hot, of which she says: “I wanted to do something that had that very clubby, acid-y feeling to it. 

“But I wanted lightness to come out of the chorus – there’s tension there, as well as euphoric freedom.” 

The single is paired with a vibrant and psychedelic video vignette, directed in collaboration with Mat Maitland, marking the first in a series of visual accompaniments. The clip has been treated with a range of AI techniques and sees Alison as a solo figure dissolving in and out of geological gridded realms.

Also included on the LP are Digging Deeper Now and Fever, which have been released in remix form courtesy of Claptone and Paul Woolford. 

Both versions are included on the digital version of the album, alongside Alison’s own version of her Röyksopp collaboration Impossible.

‘The Love Invention’ is out May 12 via Skint and available to pre-order now. 

Tracklist: Alison Goldfrapp – The Love Invention

  1. NeverStop
  2. Love Invention
  3. Digging Deeper Now
  4. In Electric Blue
  5. The Beat Divine
  6. Fever
  7. Hotel (Suite 23)
  8. Subterfuge
  9. Gatto Gelato
  10. So Hard So Hot
  11. SLoFLo
Tags: Alison Goldfrapp
Connor Gotto

Connor Gotto

Founder and editor of RETROPOP. Self-proclaimed pop aficionado. Usually seen with a wine in hand.

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