ABBA are looking to add more songs from their chart-topping comeback ‘Voyage’ into their forthcoming live shows.
The group will return as digital ABBAtars for their east London residency at the specially-built ABBA Arena, opening May 27.
According to Stephen Hallowes, marketing director at Polydor, the Swedish supergroup will release a fifth single from the record in 2022, which they
“They’ve sold a huge amount of tickets to that already,” he says (via Music Week). “I think we will go with another single from the album to radio early next year to keep things moving and work that into the show.”
Meanwhile, co-president of the label Tom March also opens up on the campaign for the album, revealing it was Universal Music UK chairman and CEO David Joseph who made the “last minute” decision to release two songs on the same day.
“We’d been planning for a long time to go with the one single and it was David’s call to say, ‘We should show both sides of ABBA here’,” he explains.
“For about a year, we’d been planning to have [I Still Have Faith In You] come first, but it was absolutely the right call because [Don’t Shut Me Down] connected to the streaming audience.
“It showed both sides of the group and created even more excitement. People could dive in and stream two songs and they fuelled each other, and that fuelled the conversation.”
In a review of the album, Retro Pop called ‘Voyage’ “a fitting closing chapter in the tale of Sweden’s best-loved musical export”.
‘Voyage’ is available on CD, vinyl and cassette.
