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Watch Beyoncé recreate Nick Kamen’s iconic Levi’s TV ad

Connor Gotto by Connor Gotto
October 1, 2024
in News
Beyoncé Credit Levi Strauss-4

Handout / Levi Strauss

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Beyoncé channels Nick Kamen as the face of the latest Levi’s TV commercial.

The US superstar appears in a remake of the classic advert, set in a launderette, which sees her arrive with a bucket of diamonds, before taking off her denim to reveal her white underwear and placing them in a machine.

The clip is soundtracked by her song Levii’s Jeans from the album ‘Cowboy Carter’.

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Beyoncé said: “My song Levii’s Jeans celebrates what I believe is the ultimate Americana uniform – something we all wear with pride.

“I am honoured to work with Levi’s to create quintessential American iconography.

“Denim on denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me.”

The original 1985 TV ad featured Marvin Gaye’s I Heard It Through The Grapevine, with model-turned-singer Nick Kamen appearing in his boxers.

Check out Beyoncé’s Levi’s TV ad below.

Tags: 1990sBeyonceNick Kamen
Connor Gotto

Connor Gotto

Founder and editor of RETROPOP. Self-proclaimed pop aficionado. Usually seen with a wine in hand.

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RETROPOP No. 31 : Sept '24
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