Elvis Presley will be brought back to life virtually for a new immersive concert experience heading to London.
‘Elvis Evolution’ will utilise AI and feature holographic projections of the star, created from thousands of his personal photos and home-video footage, when it opens in November.
Created by Layered Reality – whose previous projects include ‘The Gunpowder Plot’ and ‘Jeff Wayne’s The War Of The Worlds’ – the company says its latest venture will also feature a “jaw-dropping concert experience” where a life-sized digital Elvis “will perform iconic moments in musical history on a UK stage for the first time”.
“The show peaks with a concert experience that will recreate the seismic impact of seeing Elvis live for a whole new generation of fans, blurring the lines between reality and fantasy,” they say. “A life sized digital Elvis will share his most iconic songs and moves for the very first time on a UK stage.
“Elvis fans can look forward to a memory-making experience like no other. Through AI and groundbreaking tech you’ll be able to witness iconic Elvis performances as if you were really there, and celebrate defining moments in Elvis Presley’s extraordinary life and career.”
Andrew McGuinness, founder and Chief Executive of Layered Reality, adds: “‘Elvis Evolution’ is a next-generation tribute to the musical legend that is Elvis Presley.
“Elvis maintains superstar status globally and people around the world no longer want to sit there and passively receive entertainment – they want to be a part of it. It’ll be a memory-making experience that will be a bucket list item for Elvis fans and admirers around the world; people can step into the world of Elvis, walk in his shoes and celebrate his extraordinary musical legacy.”
Marc Rosen, President of Entertainment at Authentic Brands Group, continues: “We’re thrilled to partner with Layered Reality to give fans a new, immersive way of experiencing Elvis Presley’s life and legacy.”
The to-be-confirmed central London location for the show will also host an Elvis-themed bar and restaurant with live music.
