The Weeknd is back with his new single Dancing In The Flames.
The Blinding Lights hitmaker announced his latest album ‘Hurry Up Tomorrow‘ – the final instalment of the trilogy also featuring ‘After Hours’ (2020) and ‘Dawn FM’ (2022) – earlier this week, with its lead track out now across platforms.
Alongside artwork for the track, showing the singer – real name Abel Tesfaye – lying on the floor with his leg in the air, wearing all black and sunglasses, he also shared a teaser for the song’s accompanying music video.
The artist has teamed up with Apple on the visual, which was shot entirely on the iPhone 16 Pro, with a 60-second cutdown set to serve as an ad, alongside a two-minute and 40-second behind-the-scenes film, which has also been unveiled by the tech giant.
The collaboration aims to showcase the phone’s features, such as 48MP Fusion and 48MP Ultra Wide cameras, along with Apple ProRes Log, highlighting post-production capabilities.
The ad will roll out on broadcast TV, YouTube and across social media, along with Apple’s own platforms, including Apple Music.
