Simply Red have unveiled their new single Just Like You – the third to be lifted from their forthcoming album ‘Time’.

The follow-up to Better With You and Shades 22 is a guitar and bass-driven throwdown, harking back to the group’s earliest offerings. 

“When I started writing Just Like You, I was two thirds of the way through the album” reflects frontman Mick Hucknall. “I remember walking into my bedroom and saying: ‘It would be great to have a funky bassline.’ 

“I had my phone with me, and I just pressed record, and just sang that bassline pretty much as it was into my phone. I was working it out in my head as I played it.”

Listen to Just Like You below.

Due May 26, ‘Time’ – Simply Red’s 13th album – was recorded in London with longstanding producer Andy Wright and sees frontman Mick Hucknall at his best, alongside his close-knit group of touring musicians. 

“When we were in lockdown, I went, well, jeez, who am I actually?” he remembers. “What makes me tick? And I realised: you are a songwriter.

The project sees the band back with Warner Music – the label that helped launch their career in 1985 – with Mick adding the LP reflects the musician as he is now – a happily married father and an ever-inspired singer and songwriter.

“Music is one of those wonderful communicators. Each and every person can have an interpretation of a song that can mean something to them,” he explains. “To be able to create something that is then shared with millions of people all over the world – what a joy. How can anything be more rewarding and fulfilling than that?”

‘Time’ is out May 26 on Warner and available to pre-order now.