A pop-up store dedicated to Queen is set to open on London’s Carnaby Street.
The two-storey Queen The Greatest retail space will celebrate five decades of the iconic group and feature limited-edition music and DVD releases, clothing, jewellery, and decor.
Opening September 28 through January 2022, the store will also sell an exclusive Freddie Mercury T-shirt, the sales of which will benefit the Mercury Phoenix Trust.
👑QUEEN POP UP STORE TO OPEN ON CARNABY STREET TO CELEBRATE 5 DECADES OF MUSIC!🇬🇧
— Queen (@QueenWillRock) September 15, 2021
The Shop ‘Queen The Greatest’ will open with a line-up of limited edition music releases & exciting fashion collaborations, with weekly new product drops & events.
Details⬇️https://t.co/FhOLpJn7Nc pic.twitter.com/CeJJMKF85O
The nonprofit was founded by the late frontman’s bandmates Brian May and Roger Taylor, and manager Jim Beach, in his memory to raise vital funds and awareness for HIV/AIDS.
It’ll also have a special theme each month, along with a product tie-in, expanding the collection throughout the duration of the store’s opening.
October’s theme is Music Month, November is Art & Design Month and December brings Magic Month, featuring an array of festive items including Christmas jumpers, cards, and wrapping paper.
“This will be an exciting experience for everyone to come to London and enjoy,” said the Bohemian Rhapsody band.
“Carnaby Street was the perfect spot for the store to celebrate five decades.”
And there could be more new music in the pipeline, as Brian and Roger have been in the studio with Adam Lambert – who stepped into Freddie’s shoes for Queen’s live shows – to work on tracks.
“Adam, Roger and myself have been in the studio trying things out,” he shared. “So it’s not like we’re closed to the idea, it’s just that it hasn’t happened yet.”
