Kylie Minogue is launching a brand new Disco Spirit augmented reality (AR) experience.
Debuting on Instagram on November 26th, the filter sees the star perform album track Real Groove as a glittering, ethereal spirit. The Disco Spirit experience will be live for one hour only and instructions will be available via Kylie’s Instagram Stories.
She says: “Come dance with my Disco Spirit! I loved working on this project and having a sparkling avatar embody the spirit of my album, DISCO, is an absolute thrill; to be the first of its kind on Instagram is very exciting!”
The Magic singer, who recently released her chart-topping 15th album DISCO, partnered with Facebook’s Creative Shop to craft this unique experience – a global music first on Instagram – using Spark AR and Instagram technology.
Ricardo Caetano, Head of Facebook Creative Shop U.K., adds: “We are very excited to have the opportunity to work on this project with Kylie Minogue, BMG and Studio Moross.
“With the main goal of enabling and celebrating self-expression, we designed this experience together, to give fans a different type of interaction with Kylie’s visuals and music, bringing fans closer.
“This project allowed us to explore how established concepts of performance, identity and presence are all converging and being stretched by music and technology.”
Head over to Kylie’s Instagram on November 26th at 7 pm UK time for the Disco Spirit experience.
