Beyoncé decided not to release visuals for her two most recent albums in an effort to make fans focus on the music.
The US superstar released ‘Renaissance’ in 2022 and ‘Cowboy Carter’ earlier this year and, despite landing hits with Break My Soul, Cuff It, Texas Hold ‘Em and 16 Carriages, neither delivered any music videos.
Back in 2019, she won the Grammy Award for Best Music Video for Brown Skin Girl, with singles like Crazy In Love, Single Ladies (Put A Ring On It) and Run The World (Girls) also coming accompanied by iconic visuals, but in a new interview the hitmaker insisted the move was deliberate.
“I thought it was important that during a time where all we see is visuals, that the world can focus on the voice,” she told GQ. “The music is so rich in history and instrumentation. It takes months to digest, research, and understand. The music needed space to breathe.”
Adding music videos can distract from the music, she explained: Sometimes a visual can be a distraction from the quality of the voice and the music. The years of hard work and detail put into an album that takes over four years! The music is enough.
“The fans from all over the world became the visual. We got the visual on tour and from my film.”
Beyoncé embarked on a concert tour in support of ‘Renaissance’ last year and released its accompanying concert film in December of that year. According to reports, a new run of shows is slated for summer 2025.
